Building Brand Identity: From Logo to Complete Visual System

A comprehensive guide to creating cohesive brand identities that resonate with your target audience.

A brand identity is more than a logo. Create a system of typography, color, imagery, motion, and voice that scales across mediums.

Document your system in guidelines to empower teams and vendors. Include examples and do’s/don’ts to keep execution consistent.

Evolve thoughtfully. Refresh elements as your positioning matures, but maintain recognizability.