Social Media Marketing Trends Dominating 2024

From short-form video to AI-powered content, explore the trends reshaping social media marketing.

Short-form video continues to dominate. Authenticity and consistency outperform overly polished content. AI tools accelerate ideation and editing without replacing strategy.

Develop series-based content formats and community engagement loops. Encourage UGC, respond quickly, and build relationships rather than broadcasting.

Track impact beyond vanity metrics. Tie engagement to site visits, email signups, and attributable revenue.